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Distinguishing "ensure" from "assure": a closer look
Anwar Kareem 16/11/2024, 16:04English.me team member
What is similar?
Both "ensure" and "assure" are verbs and relate to providing confidence or guarantees about something.
What is different?
The word "ensure" means to make certain that something will occur. It is typically used in contexts where actions are taken to guarantee an outcome. "Assure" means to remove doubts or give someone confidence about something, often used in a more personal or emotional context to comfort or promise someone.
Which one is more common?
Examples of usage
Ensure- Lock the door to ensure security.
- We need to ensure timely delivery of the package.
- I assure you that the project will be completed on time.
- He assured her that everything would be fine.
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