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Distinguishing "ensure" from "assure": a closer look

Reviewed and edited by

Anwar Kareem 16/11/2024, 16:04

English.me team member

Ensure and assure. What's the difference?

What is similar?

Both "ensure" and "assure" are verbs and relate to providing confidence or guarantees about something.

What is different?

The word "ensure" means to make certain that something will occur. It is typically used in contexts where actions are taken to guarantee an outcome. "Assure" means to remove doubts or give someone confidence about something, often used in a more personal or emotional context to comfort or promise someone.

Which one is more common?

Internet search results for ensure) and assure

Examples of usage

Ensure

Lock the door to ensure security.
We need to ensure timely delivery of the package.

Assure

I assure you that the project will be completed on time.
He assured her that everything would be fine.

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